Scroll to Top Go to Home Page
Go to Admin

Branded communities offer new way to sell products Posted by Customer Passion LLC | December 29th, 2005

BMW and HBO are among those companies creating online “branded communities” to build awareness and loyalty among consumers. “The holy grail of marketing is when you get a community of people interested so that they not only talk about a product or a brand but everything else in their lives,” said Peter Friedman, chief of LiveWorld. New York Post (12/29). Filed under Building Customer Loyalty and Word of Mouth Marketing.

Full Article: Click Here

This entry is filed under Customer Loyalty, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

« Customer Value - 4 Myths
It Sure Aint Old Navy »

 

To receive new Customer Experience Management articles by email or RSS,
visit our subscription center. You can receive all updates or by category.