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Customer Satisfaction Leads to Higher Stock Price Posted by Customer Passion LLC | January 9th, 2006

A new study shows that companies with high customer satisfaction ratings beat the market handily. A portfolio of some 20 companies with the best marks delivered a return of 40% (excluding dividends and transaction costs), compared with 13% for the Standard & Poor’s 500-stock index for the five-year period ended May, 2003, according to research from the University of Michigan’s Ross School of Business. Filed under Improving Customer Satisfaction. (BusinessWeek Subscription Required)

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