Experience Experiment Posted by Customer Passion LLC | March 23rd, 2006
The Brand Experience Lab links cool technologies with cool companies. Polinchock is an articulate (if hypergarrulous) thinker about the role technology plays in shaping brand experiences. “Technology allows you much greater flexibility in how you can tell the story,” he says. “When it’s done well, it allows you to be instantly adaptive. It allows your story to be remembered.”
Filed under Improving Customer Experience.
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