Five Ways to Tap Into Social Shopping Posted by Customer Passion LLC | December 14th, 2007
Given the amount of time devoted and content consumed by potential shoppers on social media sites, they are important vehicles for retailers to consider as part of their overall online marketing strategy. These visitors tend to focus on what their friends and colleagues, who are trusted sources, are saying and doing rather than on third-party advertising messages. Marketers must carefully think through how they engage in consumer conversations to aid sales.
Filed under Word of Mouth Marketing.
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