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Listener Runner-up: Intuit Posted by Customer Passion LLC | September 28th, 2005

Intuit has many ears, open to the Voice of the Customer. In 1989, Intuit launched its “follow me home” program, which embedded engineers in customers’ homes, listening to their needs in a natural setting. Last year, the company began having software VPs and product engineers sit at call center employees’ desks to figure out how to improve their ability to help customers - and who knows how to do it.

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