customer experience articles

E-mail is a powerful way to help small and medium businesses build customer relationships and increase repeat business. It is a quick, personal way to communicate with your customers and keep your business in customers’ minds. Unlike traditional direct marketing campaigns — which can take months to develop and execute — e-mail campaigns can be built in a few days or less, cost less than direct mail (think printing and postage costs), and have greater response rates than direct mail.

Filed under Building Customer Loyalty and Customer Retention Techniques.

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