More Clicks At the Bricks - How the Web Affects Consumer Behavior Offline Posted by Customer Passion LLC | December 11th, 2007
The Internet hasn’t destroyed brick-and-mortar retailing, as many once feared. But has it ever changed consumer behavior. Across the U.S., stores are playing catch-up with shoppers habituated not only to the speed and convenience of purchasing online but also to the control it gives them. The Web provides shopping when you like, where you like, with access to gobs of research - from a product’s attributes to where it’s cheapest.
Filed under Improving Customer Experience and Customer Retention Techniques.
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