customer experience articles

More than 50 percent of Americans report that a negative shopping experience of a friend or colleague will prevent them from setting foot in a store altogether. A recent customer dissatisfaction study finds that as shopping problems get repeated, they often get embellished and actually become up to five times more damaging to customer retention than the initial negative shopping experience itself. More info here and here.

Filed under Improving Customer Satisfaction and Word of Mouth Marketing.

Full Article: Click Here

This entry is filed under Customer Satisfaction, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.