Profitable Player Runner-up: Virgin Atlantic Posted by Customer Passion LLC | September 28th, 2005
Virgin isn’t afraid to spend big on customer amenities, and the business is flying high. At a time when rival airlines are pulling pillows and charging passengers for stale turkey wraps, Virgin Atlantic has poured money into upgrading the customer experience in the air and on the ground. Luring more passengers, of course, helps bring more profits: Fiscal 2004 earnings were $120 million, more than triple the previous 10-month fiscal year’s.
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