The customer is always right Posted by Customer Passion LLC | February 17th, 2006
Don’t ever underestimate the intelligence of the American consumer, because he or she is far smarter than we often give credit for. Garner a reputation for providing great customer satisfaction and you can charge a price premium that goes straight to the bottom line. Saddle yourself with a reputation for marginal customer satisfaction and the only way to build market share will be through discounts and other incentives that will wreak havoc on your bottom line. Filed under Improving Customer Satisfaction and Increasing Customer Profit Margins.
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