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Word of Mouth Marketing is the Real Deal Posted by Customer Passion LLC | April 13th, 2006

Most of us have known word of mouth was a vital channel for building businesses and brands. Now this powerful means of connecting to consumers is an official business discipline. The basic principles of WOM apply to both consumer and B2B challenges.

* A happy customer is the greatest endorsement
* Give customers a voice
* Listen to consumers
* Engage the community

Filed under Word of Mouth Marketing.

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